ABSTRACT: Dr. Rich Yueh explores the practical implementation of generative AI in undergraduate classroom instruction, demonstrating two AI tools: Google NotebookLM for enhanced note-taking and research, and Descript’s voice cloning technology for multimedia content creation. While showcasing these applications, Dr. Yueh addresses a critical challenge facing educators: redesigning course assessments to uphold academic integrity in an era where AI makes content generation increasingly effortless. He shares his approach to assessment, highlighting how AI tools can help students better understand the logic underlying business processes. His discussion emphasizes balancing AI’s potential with the essential need for students to master core business concepts.

BIO: In everything he does, Dr. Rich Yueh believes in meaning over content. He designs learning experiences that help students expand their perspectives through his role as an Assistant Professor of Teaching in Information Systems at the UCR School of Business. He founded the UCR AI Forum for campuswide discussion on all aspects of AI and actively incorporates new ways to use AI in his courses. Students enjoy these engaging undergraduate and graduate core courses, for which he has received the student-nominated James M. Merino Innovative Teaching Award and Golden Apple Teaching Awards, and the Academy of Distinguished Teaching Innovative Teaching Award.